The first curi.o.city store in Northern Ireland offers travelling customers a high-quality range of gifts, stationery and souvenirs.
The curi.o.city concept was first launched by WHSmith in 2023 and today it has expanded into 23 locations across the UK and internationally. In the UK, curi.o.city stores are located in London Gatwick airport, Bristol airport, St Pancras station and Selfridges in Birmingham and Manchester. In addition, as part of WHSmith’s strategy to enter new markets and scale the group’s retail formats, curi.o.city also recently expanded internationally for the first time with its partner Al Maya, opening two standalone stores in the UAE and 15 concessions within Al Maya’s Borders stores across the Middle East.
Andrew Harrison, Managing Director WHSmith Travel said: “Since launching curi.o.city last year we’ve had great feedback from customers, and we’re delighted to start offering our ranges of high quality stationery and localised gifting and souvenirs to the travelling customers of Belfast City Airport for the first time. The growth of curi.o.city shows how WHSmith can adapt and innovate to create strong new, bespoke brands and retail formats and we’ve been pleased with progress to date and excited about what’s next.”
WHSmith’s Travel business continues to invest in its store estate through new openings and refurbishments in existing stores so that it is well set up to serve today’s travelling customers. The retailer recently delivered four store refurbishments in one week across multiple different formats including WHSmith Gatwick South, WHSmith Bookshop in Bristol Airport, WHSmith in Glasgow Central Station and an M&S Food in Plymouth Derriford Hospital.
Top: The new curi-o-city store at Belfast City Airport.
