The largest edition of Paperworld Middle East wrapped up last week, attracting over 12,000 visitors and 615 exhibitors from 39 countries at the Dubai World Trade Centre.
Based on the theme ‘Crafting Global Connections’ the event has featured products from over 120 countries and included pavilions from India, Germany, China, Hong Kong, Turkiye, Egypt, Jordan, South Africa and Italy.
Syed Ali Akbar, show director commented: “Paperworld Middle East and Gifts and Lifestyle Middle East have closed on a high note, marking our largest and most diverse edition yet. This year, we have brought together a truly international showcase of products and innovations across six halls at the Dubai World Trade Centre, along with dedicated pavilions from key markets. This event exemplifies the thriving connections and business opportunities driving our industry forward.”
As well as the wide range of exhibitors, visitors were treated to a high calibre of talks in the Hub Forum. Highlights included a fascinating session on AI for marketing by Julian Weiland, ceo of The Scale Company, who provided insights on how artificial intelligence is optimising processes, enhancing product customisation, and refining quality standards in the industry.
During his presentation, Julian detailed how AI-powered solutions are helping businesses across the industry stay competitive by automating production processes, improving quality control, and enabling highly targeted marketing.
Julian commented: “Artificial Intelligence is already reshaping the paper and stationery industry. Your competitors are likely already leveraging AI for growth and if you ignore AI, you might fall behind and lose opportunities – or even market share.
“AI can help you quickly identify buyer habits and emerging trends, such as which products will likely be popular in the upcoming season. By doing so, you’ll be able to stay ahead of the curve. Modern AI solutions are not necessarily complicated to implement, they can often be built in as little as one afternoon.”
