Totally Locally’s latest campaign shows how spending a tenner with an independent business generates £50.
Totally Locally’s Magic Tenner event hits High Streets across the UK in just over a week as independent shops and businesses get together to show how spending in town can have a big impact.
With lots of £10 offers, the new fortnight-long campaign from the shop local movement is built to show how spending that tenner in a local indie store can mean £50 going back into the local economy, according to a New Economics Foundation study, with the organiser saying: “It really is like magic!”
Following on from the hugely successful Fiver Fest, the Magic Tenner campaign runs over 1-16 March, and is designed to give indies the opportunity to engage with their customers, and work together with fellow local traders to make a big deal of how important they all are to making their town and High Street vibrant, unique and wonderful.
Supported by the British Independent Retailers’ Association (Bira), there’s a range of assets that can be downloaded here for more stores and towns to get involved.
Currently over 60 towns across the UK are taking part in the Magic Tenner initiative, the latest campaign by Totally Locally, which started out as a small idea in the north of England and has grown into a worldwide movement from Yorkshire to New Zealand.
Volunteers use the Town Kit of guidelines and templates with a full event strategy to make their town a stronger, more vibrant and resilient place, and the organiser said: “All we ask in return in that, if they come up with a new idea, it’s shared with everyone else.
“Generating £50 from £10 seems a bit far-fetched, but it’s because most local indie businesses choose to spend their money in lots of other local businesses, so the money goes round and around your town’s economy.
“We’ve had some Totally Locally businesses who have over 200 local suppliers, so spending with them means a huge impact for your town, region or area, compared to when you spend online, with big corporates or supermarkets where most of the money goes to shareholders and central offices – we do take into account local wages, but it’s still a huge difference.”
Top: BIRA is supporting the campaign with downloadable assets.
