John Cheston, managing director of the Premier Investments-owned retailer said the new range will be introduced before Christmas.
Smiggle launched its first-ever branded collaboration with Disney in 2019 to create two limited-edition capsule collections for both Frozen 2 and Star Wars.
Following a strong back-to-school campaign in Europe, Chester said the combination of lockdowns ending and pent-up demand and a desire by parents to “spoil their children” this Christmas, would be a boon for the Smiggle brand.
