Pro Arte is the latest businesses to hop onto the Gen Z marketing script trend, which sees baby boomers and Gen X-ers reading marketing scripts written by Gen Z-ers with slang such as ‘slay’ and ‘rizz’.
Pro Arte joins organisations such as Curry’s, The Royal Armouries Museum, Northumberland Zoo, Beamish Museumand Kenyon Hall Farm, who have all joined in the TikTok trend of ‘getting your Gen Z employee to write your marketing script’.
The results are hilarious, as Peter Thompson, director of Pro Arte delivers his script dead pan, telling viewers that the sable brushes are ‘very mindful, very considerate and giving off a lot of main character energy’.
Peter definitely understood the assignment, not sure he understood what he was saying though!
