The Pilot Pen Company (UK) Ltd will be rolling out a new TV advert this June for the market leading FriXion range of erasable pens.
First launched in 2006, the FriXion rollerball has grown to become is the best-selling rollerball in terms of sales value in the UK and is a family shoppers’ favourite over the Back-to-School season.
The new advert has been created to reaffirm Pilot FriXion in the minds of the keys consumers as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens – Write, erase, repeat and refill.
Adam Smith, Marketing Manager for Pilot Pen UK explains “We strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range”.
In addition, to help support the trade customers there is a complete FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, email signatures as well as the advert itself in 3 different formats for usability across all digital media platforms.
The advert will run in UK cinemas from 10th June for a 10-week period and then from 25th July across Sky Digital channels in both the UK & Ireland, together with a targeted You Tube advertising campaign and Social Media influencer program, covering a 12-week & 6-week period respectively.
To find out more about the Pilot FriXion range of erasable writing instruments, click here.
