Pentel launches its latest social media campaign, #ColourMySummer and invites consumers to delve into a summer filled with creativity.
Drawing inspiration from the season, the campaign will feature an array of creative content throughout the summer months, exploring the stunning variety of shades within the Pentel Arts family and Pentel’s flagship EnerGel range.
As the six-week campaign unfolds Pentel promises a summer full of engaging activities. Collaborating closely with influencers, each showcasing a spectacular array of products and colour through a multitude of unique projects that reflect their individual talents.
The campaign will highlight the extensive variety of beautiful, vibrant colours available within Pentel’s EnerGel and Brush Pen range, focusing on the six newly launched fluorescent shades. The range of Mattehop Pens will also heavily feature throughout the campaign demonstrating their matte, plastic-like finish across various types of paper such as coloured, coated and photographic, making them ideal for summer crafts, scrapbooking and journals. The #ColourMySummer campaign will also feature the soft pastel shades of Milky Brush combined with the sparkling DualMetallic Brush Pens to give the campaign an extra burst of colour.
Marketing manager, Wendy Vickery says, “Our aim throughout this campaign is to motivate and inspire our followers through engaging content, teaching them how to use our products and showing them the amazing results they can achieve. This summer we are encouraging everyone to learn and experiment with colour by sharing ideas, passions, and hobbies while discovering new Pentel products. As the summer progresses, our commitment to actively support our trade customers continues with strong promotions and marketing campaigns to generate consumer demand.”
After the success of previous campaign competitions, Pentel will host two competitions across their Facebook and Instagram channels, offering the lucky winners the chance to win all the products demonstrated by the influencers over the course of the campaign. To further encourage followers to engage with the brand, popular mini giveaways across all Pentel’s social media channels will give followers the chance to win some of their favourite Pentel products.
