Social media campaign will feature reviews, competitions, mini-giveaways and interactive content demonstrating the creative possibilities using the Pentel Arts collection and flagship EnerGel range.
The #CreativeChristmas campaign from Pentel promises an extra special festive season with the perfect blend of creativity and inspiration. As the campaign progresses, influencers will play an integral part by demonstrating the wide range of uses and creative possibilities Pentel’s extensive Pentel Arts collection and flagship EnerGel range has to offer. They will inspire their followers not only to experience the versatility of these products themselves but encourage them to participate by following step-by-step tutorials to create an array of craft projects. By harnessing the strong connections with their audiences, the influencers will help raise brand awareness and encourage followers to connect with the Pentel brand, creating lasting connections with both new and existing followers.
During the campaign, #CreativeChristmas will maintain a continuous stream of activity across social media platforms featuring reviews, competitions, mini-giveaways and interactive content. Influencer activity will cover everything from mastering professional colouring techniques to personalising napkin rings and wine glasses for the Christmas table. Expect inspiring content featuring stunning Christmas decorations and intricate miniature art through a variety of videos, posts, reels, stories and live streams to keep audiences engaged and inspired throughout the festive season.
“Our Christmas campaign is one of our biggest of the year and plays a key role in all of our social media efforts,” says Wendy Vickery, marketing manager. “It provides an excellent opportunity to engage with followers across all platforms, and we invite everyone to participate. The goal is to infuse the Christmas season with creativity and inspiration by encouraging consumers to personalise gifts, decorations, and cards with products they might be using for the first time. We’re excited to spread festive cheer and remain dedicated to supporting our trade partners with strong promotions and marketing initiatives to drive consumer demand.”
Pentel will host two competitions and numerous mini giveaways over the festive period, giving followers the chance to fill their stockings with Pentel goodies. The popular 12 Days of Giveaways is back and will appear on Pentel’s Instagram channel offering the chance to win a multitude of prizes each day. The second competition #CreativeChristmas will give Pentel’s Facebook followers the opportunity to really shine, put their creative skills to the test and be in with the chance of winning a Pentel Arts Christmas hamper.
Pentel’s campaign will reach over 1.8 million followers over the Christmas period.
