Stationery brand Papier launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. Founded just six years ago in London’s Soho, Papier now has more than a million customers worldwide, who love it for its distinctive designs, attention to detail and personalisation.
“We wanted an approach and solution that would take us out of our comfort zone, reaching a new global audience” says Taymoor Atighetchi, CEO & Founder of Papier. “That’s the Ragged Edge ethos and it’s what they’ve delivered here. This rebrand looks to redefine a category that’s currently aesthetic-obsessed.”
Extensive customer research revealed a new perspective, beyond aesthetics: it highlighted how stationery invites us to express, realise and transform who we are. This rebrand is all about that transformative power of stationery – there really is magic under the cover of a notebook.
Max Ottignon, co-founder of Ragged Edge, says, “In a category that’s all about design, we had to add a touch of magic. So as we began with our own blank page, we saw the possibility of an emporium full of wonder. And just as an emporium does, this brand has to invite people in, to dig deeper, not knowing what you might discover. It appeals to and even provokes the senses, just like stationery itself. And, while it’s a brand born of paper and ink, it is just as magical as part of Papier’s digital experience.”
