From kitchen table start-up to thriving eCommerce and wholesale company, Once Upon A Tuesday’s UK-made, recycled paper calendars, planners and diaries are now gracing the home and office walls of tens of thousands of people in 38 countries – all from a small studio tucked between the farming fields of Cornwall.
Michele Ferron, founder of the colourful stationery brand, started creating design-inspired calendars and planners in 2020 during lockdown. The company now consists of a team of eight.
From the outset, the brand has had sustainability central to its brand philosophy – with a brand promise to print on 100% Recycled Paper and always in the U.K.
“We deeply feel that if we can’t do business in a transparent, caring, respectful, and purposeful way, we’d rather not do it at all,” says Michele.
“We love that BCorp certification takes a holistic view of the business,” explains Michele “It assesses the five key areas of the company’s performance; governance, workers, community, environment, and customers. It gives us a strong framework and goals to work towards in building a brand that prioritises people and planet before profit.”
Once Upon A Tuesday’s product line includes calendars, planners, diaries, and other paper goods, available through their website and retailers worldwide, including independent shops and renowned establishments like Selfridges in London.
