Greeting card publishers and stationers have made their presence felt in the Brand & Licensing Lifestyle Awards (B&LLAs) finalists taking 11 places in the 2025 awards.
The B&LLAs reward excellence in product innovation, brand licensing management as well as retail execution within the ever-evolving brand and lifestyle licensing arena.
The B&LLAs saw a staggering 3,000-plus quality products entered for the 11 product categories from companies large and small, with Ohh Deer, Danilo, Moonpig, Great British Card Company, Carousel Worldwide, IG Design Group and Willsow all taking places in the finalist list.
And the decisions have been made by a judging panel comprising retail buyers from right across the spectrum including Asda, B&M, Cardfactory, Character.com, DFS, Fraser Group, John Lewis, Jarrolds, Joules, Lipsy, Matalan, Moonpig, Next, Sainsbury’s, Selfridges, Skinnydip, Tesco, The Hut Group, The Works, and TruffleShuffle.
Products Of Change, the global education hub aimed at driving sustainable change across consumer products markets and beyond, also lent its expertise to judge the Sustainability Brand Licensed Range Award.
The full list of finalists can be seen here, with the winners to be revealed at a glittering afternoon ceremony at the Royal Lancaster London on Thursday, 24 April.
The greetings/stationery industry folk in the B&LLAs 2025 best product finals include:
Best Brand Licensed Gifting Product or Range
- Cath Kidston Greeting Cards Collection from Ohh Deer
- Eleanor Bowmer Gifting Range for Sainsbury’s from A2V
- Hasbro Gaming Vintage Bookshelf Edition Board Games from WS Game Company
- Kate Smith 2024 Greeting Cards & Gifts Collection from Moonpig
- Morris & Co Stationery and Gift Range from The Great British Card Company
- The National Trust Calendars & Wallplanner Collection from Carousel Worldwide
- Natural History Museum Tales of the Earth Series: Ice Age Giants Coin Collection from The Royal Mint
- Paper Salad Calendars and Diary Range from Danilo
- Royal Horticultural Society (RHS) Adult Arts & Crafts Range from West Design Products
- Royal Horticultural Society (RHS) Gift Range from Kimm & Miller
- Royal Horticultural Society (RHS) Heritage Tea Lights and Wax Melts from Freckleface Home Fragrance
- Transport for London Gifting Range for Kew Gardens
The Brand & Lifestyle Licensing Awards 2025 takes place on Thursday, 24 April, at the Royal Lancaster London. Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events, clare@createevents.co.uk, 0118 334 0085. You can reserve and pay online at the Max Publishing digital box office.
