New store by the TFL entrance to Paddington station will cater to travellers, commuters and Miniso fans.
Miniso is a Chinese retailer specialising in household and consumer goods including cosmetics, stationery, toys, and kitchenware, with over 6,000 stores worldwide in more than 100 countries and regions, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.
The new 400 sq.ft store in Paddington is the first of its kind in the UK in the travel format, offering Miniso’s signature toys, stationery, cosmetics and homewares, featuring Sanrio, Disney, and Minions, as well as items targeting travellers such as travel neck pillows, travel mugs and power banks.
This is Miniso’s ninth London location, and follows on from successful launches at Bluewater, Manchester Trafford Centre and Newcastle Eldon Square.
Saad Usman, chief operating officer at Miniso UK, commented: “The Paddington store represents a significant milestone for us as it’s our first-ever Miniso-Go store, and we couldn’t be more thrilled. We’re looking forward to welcoming our customers on Thursday, and we’re excited to bring a touch of Miniso joy to this bustling London hub. Whether you’re gearing up for your next trip or just popping in for a bit of retail therapy, we can’t wait to share this unique shopping experience with you.”
