Love Writing Co. have launched their first TV campaign. It is airing across the Sky TV network and on Youtube’s parenting and children’s channels.
The concept shows how kids would struggle to learn other skills, such as how to ride a bike or eat correctly, when using oversized objects and why having something designed specifically for children would clearly be far easier and more enjoyable.
“We felt it was important to bring a bit of humour to the campaign whilst explaining why Love Writing Co. pencils help children learn to write” said Mark Sherwood, Co-Founder of Love Writing Co. “The campaign is designed to be a fun way to clearly get our ’perfectly designed for little hands’ message across, whilst being something that kids and their parents will enjoy watching together.”
