Age focussed writing resources company, Love Writing Co, has launched a new range with Paramount – the PAW Patrol collection.
With the help of early years education experts, Love Writing Co creates pencils, books and writing tools centred around building confidence, developing writing skills and alleviating pressure points for both children and parents.
Love Writing Co’s products are ergonomically designed to fit in a child’s hand for extended lengths of time, by being the right length and width and featuring a tripod grip. The softer core also allows for a tension free experience, reducing strain and creating a smoother pencil to paper journey.
The new PAW Patrol range focuses on fostering a. love for reading and writing with the help of TV characters. It will feature ethically sourced and sustainable products, including a Pre-Writing Skills Ages 2+ Workbook, Handwriting Book ages 3-5, and ergonomic tripod grip writing pencils and erasable colouring pencils.
Surlender Pendress, ceo and co-founder of Love Writing Co, said: “We’re thrilled to release our latest PAW Patrol collection of age-appropriate products. Currently, 50% of under11s are not meeting literary guidelines, nearly three million children per year. Our aim is to turn writing into a fun adventure for children, and as a result help combat these statistics.
“I co-founded Love Writing Co. five years ago, when I was struggling to find good writing resources to help my children learn to write and read with ease. Since then, we’ve assisted thousands of children across the globe, as they develop stronger reading, writing, and mathematics skills through our resources.
“PAW Patrol is the number one children’s TV programme in over 15 countries, and by partnering with Paramount on this collection, we’re not only tapping into the children’s love for the show and characters, but we’re also assisting their education and helping to develop their motor skills.”
The PAW Patrol range builds on the partnership with Paramount, following the launch of The Adventure of Paddington collection earlier this year.
