A striking in-store billboard introduces the 5th edition of the Caran d-Ache Claim Your Style collection.
The 5th edition Claim Your Style collection introduces four new 849 ballpoint pens – Ocean Violet, Green Arctic, Sunstone Pink and Stormy Blue – as well as an original set of six two-tone pencils, both playing with contrasts. The colouring book, which has both white and dark blue pages, completes this bold collection, offering a different view of the world.
This edition is inspired by the planet’s beauty. Dive into the mysteries of dusk, dawn’s first light, the northern lights, or the captivating beauty of storms.
“This collection highlights both our craftsmanship in writing and colour, as it truly reflects our expertise in applying colour to the body of a pen – especially a gradient body, which was a real challenge, as well as in the manufacture of coloured pencil leads,” says Aline Hatch, head of product development at Caran d’Ache.
The iconic 849, each one made in Caran d’Ache’s Geneva based factory, has never been quite so avant-garde in its colour combinations as in this collection. Playing with marked contrasts, each design has its own world of subtle colour gradients, with the clip and button offering tone-on-tone harmony with the upper pen body.
This exploration of colour is also reflected in the set of six entirely original, two-tone coloured pencils that are also manufactured in the Caran d’Ache workshops in Geneva. The assortment boasts a reinvented range of colours, with three explosive metallic shades, three fluorescent colours bursting with vitality and six natural shades, ideal for results that are as subtle as they are vibrant.
