Hobbycraft’s Artisan programme assists with launch of over 50 colleague-created craft products
Hobbycraft’s Artisan programme, which launched in 2020 to maximise colleagues’ talents and give them the tools and skills they need to grow and fulfil their passions, has led to the launch of over 50 colleague-created craft products which are now available to purchase at Hobbycraft in-store, online or via the app.
These products vary from Paint Your Own Flower Vase Sets and Make Your Own Necklace and Earrings Kits to Crochet Kits, Cotton Fat Quarters and Trolley Stickers, demonstrating the wide variety of colleague skill sets on offer within the business.
Katherine Paterson, customer director at Hobbycraft comments; “The fantastic skills and passion for craft seen through our colleagues is what makes the business so special, and it is important we develop these talents to help progress their career and pursue their aspirations, all while delivering the best possible experience to our customers. We are continuing to expand the Artisan programme further and look forward to seeing more amazing colleague creations hit the shelves.”
The programme aims to tap into the entrepreneurial spirit of colleagues and help turn their business dream into a reality. Artisans are able to regularly pitch their product designs to the business, with all profits from successful designs going to the Artisan creator.
By joining the programme, colleagues are also provided with the opportunity to develop their writing and presenting skills, learn how to effectively use social media, and participate in specialist supplier training days centred around business skills and development.
There are now 138 employees who form part of the Artisan programme since first being established in 2020, of which 50+ have produced products that have been sold within the arts and crafts retailer.
