The shortlist for this year’s Gift of the Year competition, organised by The Giftware Association (GA), has been announced, with entries judged by a panel of over 120 judges.
Over 230 brands submitted entries to the awards, including Coffeenotes, Yop & Top, Another Studio, The Art File, Also The Bison, Vent For Change and Puckator – and these brands have all had products shortlisted, not only in the cards, wraps and stationery category, but also contemporary gifts, garden and outdoors, and Made in the UK.
“We received an overwhelming number of entries this year, with over 900 received,” confirmed PR and marketing manager Chris Workman from awards organiser The Giftware Association.
Chris added: “These entries represent the most exciting, unique, and commercially-viable products in the industry. The judges have been judging for three weeks, with many reporting that it has been one of the toughest years yet as the standard of products has greatly increased with so many great products to choose from.”
Coffeenotes’ monthly planner has been shortlisted in cards, wraps and stationery and its pack of three tutti frutti notebooks are on the shortlist for Made in the UK. Sarah Downey, co-founder of Coffeenotes says: “We are absolutely thrilled to be short listed for Gift of the Year 2025 with our sustainable monthly planners made from recycled coffee cups. They are a big seller for us as people buy one for themselves and one for a loved one as a gift that is not only sustainable but lasts a whole year. And great news for our new UK- made colourway Tutti Frutti, which is packed with punchy bright retro colours of lilac, lime green and tangerine orange. It’s become a big hit with customers too.”
Yop & Tom’s gardening journals have been shortlisted in three categories: cards, wraps and stationery, contemporary gift and garden and outdoors. “We’re absolutely delighted to have our gardening journals shortlisted in three fantastic categories,” says co-founder Joppe Coelingh Bennink. “This achievement motivates us to continue designing beautiful and practical tools for gardeners. A huge thank you to everyone who supports us and helps our ideas flourish.”
The botanical design stencil from Another Studio is in the shortlist for cards, wraps and stationery too, with managing director Aimee Furnival commenting: “GOTY is a great recognition that celebrates the creativity and craftsmanship that goes into every design we produce. We’re thrilled to be shortlisted for 2025.”
The next stage for the shortlisted products is the highly anticipated live judging round, which will take place at Spring Fair (2-5 February, NEC), for the fourth consecutive year.
Winners will be revealed at The Gift Awards 2025, alongside the winners of The Greats gift retailer awards, a prestigious black-tie ceremony taking place at the Royal Lancaster Hotel in London on 15 May 2025. This event will unite the industry, celebrating the finest products and recognising the hard work of the brands and suppliers that make the home and giftware world so vibrant.
View the shortlist for Gift Of The Year here.
