Tell us about the history of the Simply brand.
Simply was created to make art accessible to all. With a clearly segmented offering, covering all the art mediums: acrylics, watercolours, gouache, oil colours, brushes, pads and canvases, drawing materials, the assortment makes it easy for any beginner and intermediate artist to develop their skills. Simply has been going for over 10 years, and as part of the Daler-Rowney portfolio, benefits from the manufacturing of colours and papers in the UK as well as know-how and expertise since 1783.
Over the years, the assortment has developed to include all an artist could need, and we are constantly growing the range to ensure we are bringing the latest and best of the fine- and fun-art world to consumers.
What can be found within the Simply range?
Simply is a turn-key solution for your art section, aimed at beginner artists and compulsive buyers. Simply is ideal for hobbyists and beginners, anyone looking to develop their artistic skills or experiment with a new medium. The assortment is designed to give budding and beginner artists alike the chance to try something new; simply paint, simply draw, simply create! It’s made to make art a fun and uncomplicated journey, so the end consumers can focus less on the tools and more on their handiwork. This means that each product in the Simply assortment is excellent value for money while remaining reliable and of a high standard.
Simply’s range of acrylic are soft and water-based colours and can be used straight from the tube. They are fast drying and provide vivid colours. The classic tones, range of sizes available and fast action makes the Simply acrylic colours perfect for a variety of purposes. Daler-Rowney also offers Simply watercolours and gouaches, which have a high light fastness and create washes with ease, as well as Simply oils, which offer smooth consistency. Both the Simply Acrylic and Watercolour ranges have their own Simply paper range that complements their paint products. In addition to pads, Simply also offers canvases, canvas panels, sketchbooks and brushes! Simply doesn’t stop there. It also includes sketching, colouring and watercolour pencils, mediums, acrylic markers, fineliners, dual tip markers, and even accessories such as painting palettes, palette knives and aprons.
Simply gives the perfect and easy starting point to anyone who is looking to get creative or begin drawing and painting!
Are there any interesting facts about the brand you would like to share?
Simply has been created with the beginner artists in mind – it has a colour coded system so it’s easy to pick up the right brushes and paper to match the right paints or drawing medium.
- orange for acrylic
- blue for watercolour and gouache
- red for oil
- purple for drawing
- yellow for mixed media
This makes the in-store experience easy and simple to get the right assortment for any creative project and see what else is available in the range to continue a creative journey and to experiment with!
Daler-Rowney also offers full creative sets under Simply where we provide everything needed to complete a specific project or activity. Simply is a full turn-key solution, with everything from drawing and sketching, to paint of all mediums, accessories such as wooden mannequins and art cases – and even complete art sets which make perfect gifts!
Why have you decided to refresh the Simply website and catalogue?
At Daler-Rowney, we are always innovating, and bringing the latest trends and new product ideas to the market. Therefore, we are updating the catalogue to incorporate these new products and refreshing the site to make it as engaging and inspiring as possible, with new content and ideas, new products and inspiration to get anyone and everyone interested in art. Simply is about fine and fun art, so we want to ensure there is always new creative suggestions available to help people along the way. It’s all about making art accessible to everyone, by creating more contents, providing step by step guides, video tutorials, tips, techniques and inspiration to encourage creativity and develop those art techniques.
Visit here for more inspiration and share your work on social media with #simplycreate
Tell us about the new products retailers can find within the new catalogue.
The latest Simply products coming through to the range are a new assortment of sketching pencils, colouring pencils, watercolour pencils, fineliners, dual tip markers and sketch pads. Further to this, we are also launching new creative sets to help beginner artists learn certain on-trend techniques, such as pouring, masking tape art, wood painting or rock painting. These kits come with a comprehensive guide giving step by step tutorials on how to create masterpieces with ease, giving all the products needed in one neat box. There are also activity sets which will guide people through how to create a piece of art in any medium – a gouache cat, a watercolour eye painting, an acrylic bunch of flowers or an oil portrait. These sets help develop people’s techniques and feel more confident to then move on to develop their own creations. Providing them with more information about mixing colours.
How do people sign up to receive the new catalogue?
You can easily request more information about the Simply range here and we will get in touch with you, offering you the latest digital version of the Simply catalogue and answering any questions might have. Just pop your details in the on-line form, and one of our experienced team members will be in touch to answer all your needs.
