With 4,660 exhibitors and an increase to around 148,000 visitors with over 170 nations represented, the trio – Ambiente, Christmasworld and Creativeworld – has cemented its position as the leading platform for consumer goods.
From 7 to 11 February, Frankfurt once again became the hub of the international consumer goods industry. Under the motto ‘Meet up at the Market’, businesses from across the globe showcased their offerings – spanning all forms of trade and distribution channels.
“The trade fairs were absolutely outstanding – the halls were packed, networking was buzzing, and the energy was palpable everywhere,” commented Detlef Braun, member of the executive board of Messe Frankfurt. “The global consumer goods industry is facing massive challenges – stagnant markets, structural shifts, and economic uncertainties. That’s exactly where we come in. We’re unlocking new business opportunities and building a global network that strengthens resilience.” Industry experts echo this sentiment.
“In 2025, Frankfurt is more important than ever. In times of general uncertainty, consumers crave beauty and individual freedom, and buyers are actively looking for such trends. This trade fair trio once again brings together all key market players,” said Peter Wüst, managing director of the Home Improvement, Building and Garden Trade Association (BHB).
Exhibitors agree: “We had an exceptional Ambiente – our best ever. The best part is the outstanding quality of visitors here in Frankfurt. By far, this is the best trade fair for orders,” said Willo Blome, ceo of Blomus.
Ambiente, Christmasworld, and Creativeworld focused on connecting buyers with decision-makers and fostering international business initiatives. The high level of international participation – over 70% – was a key factor in visitor satisfaction. The quality of buyers was also a major highlight.
The top visiting nations after Germany included Italy, China, the Netherlands, France, and the USA. Overall visitor satisfaction rose by another two percentage points compared to the previous year, reaching an impressive 95%.
The full spectrum of specialist retailers was present in Frankfurt. Additionally, major national and international buyers – from Amazon to ZARA – attended the mega trade fair, including ALDI, Carrefour International, Casa International, Compania Comercial Caribe, Coop, Crate & Barrel, Digital Flying Tiger Copenhagen, dm Drogeriemarkt, EDEKA, El Corte Inglés, Fenwick, Fleurop, Globus, Hans Segmüller, HADI Enterprises, Hornbach, IKEA, Jaeyoung Trading, Lidl, Lulu Group International, REWE, Sainsbury’s, Tesco, The Loft Japan, The One Total Home Experience, The TFG Group and Zalando.
Sustainability was a central theme across all three leading fairs, highlighting the industry’s responsibility for future-proof concepts. Marking its tenth anniversary in 2025, the Ethical Style programme once again demonstrated the increasing importance of sustainable product solutions. While 198 exhibitors were awarded the Ethical Style label in its debut year, the number has now grown to 354 across all three fairs – clear proof of the growing awareness of resource-conscious business practices.
The simultaneous hosting of Ambiente, Christmasworld, and Creativeworld has proven successful for both exhibitors and visitors. Consequently, the three flagship fairs will continue to take place together on the Frankfurt exhibition grounds. All three leading trade fairs will start on the first Friday of February.
Ambiente/Christmasworld: 6 to 10 February 2026
Creativeworld: 6 to 9 February 2026
