Brand agency, saintnicks, will work with Mitsubishi Pencil Company UK (MPCUK) to promote uni-ball and Posca brands to customers.
The partnership marks an exciting step in MPCUK’s continuing journey to connect with consumers on a deeper level. Together, both MPCUK and saintnicks will harness the power of storytelling and dynamic creative content to bring MPCUK’s uni-ball and Posca brands closer to its customers.
The partnership aims to engage consumers by celebrating the joy of writing and creativity. Through a series of innovative campaigns, uni-ball and saintnicks will highlight the brand’s trusted reputation for high-quality pens while fostering a connection with audiences through relatable, inspiring narratives.
“We’re incredibly excited to team up with saintnicks,” said Hannah Hurling, head of marketing at MPCUK. “Both uni-ball and Posca have always been about enabling creativity and self-expression, and saintnicks’ expertise in storytelling and bold creative ideas makes them the perfect partner to bring our vision to life.”
The collaboration comes at a time when consumers are seeking more authentic connections with the brands they choose. By blending saintnicks’ creativity with uni-ball’s and Posca’s legacy of excellence, the partnership will create campaigns that resonate with a wide range of audiences, from students and professionals to artists and writers.
“At saintnicks, we believe that great stories can transform the way people view brands. MPCUK’s iconic products are already tools of creativity, and we’re eager to work with them to craft engaging campaigns that inspire and connect,” said Fraser Bradshaw, CEO at saintnicks.
