Montblanc celebrates 100 years of the Meisterstück and the art of writing with a travelling kiosk pop-up in the Duke of York Square, London.
Montblanc unveiled a special pop-up kiosk in celebration of the 100th anniversary of its iconic Meisterstück writing instrument. The Montblanc kiosk, will be open from until 20 October 2024, located at Duke of York Square, offering visitors the opportunity to learn more about the art of writing, to re-discover the joy of handwriting and to celebrate the centenary of an icon.
Inside the kiosk a writing bar takes centre stage, inviting guests to hand write postcards to their loved ones, which Montblanc will post complimentary in the hope to inspire everyone to put pen to paper.
For the duration of the Montblanc kiosk pop-up, Chelsea’s favourite coffee shop, The Roasting Party, will take residence offering guests a selection of delicious coffees, beverages and pastries.
“We are thrilled to bring our travelling kiosk pop-up to London in celebration of the 100th anniversary of the Meisterstück,” said Georgia Noutsi, brand director, Montblanc UK and Ireland. “The Duke of York Square, and Chelsea are rich in artistic and cultural history, where many notable writers resided, and it felt natural for Montblanc to celebrate the art of writing and the centenary of an icon in a location so connected to writing culture. We look forward to offering our visitors a uniquely personal experience, inviting them to rediscover the timeless art of putting pen to paper and to leave their mark in the world.”
